Ferrari Showroom Project

Project Overview

Location: – Janpath Road, New Delhi

Sector: – Luxury Retail

Client: – Fiorano Motors LLP (Ferrari India’s Partner)

Retail Space of over 15000 Sqft which included front show area, small back service area, display area and on mezzanine floor the office area. The Ferrari Showroom exudes opulence and exclusivity, showcasing the speed, design, and innovation that the brand is renowned for worldwide. This project was conceptualised and built with the vision of creating a car showroom that would not only host some of the most luxurious vehicles but also provide an immersive personal experience to customers and enthusiasts alike.

Concept and Design

Inspired by the sleek designs of Ferrari models, the showroom has been crafted with the utmost attention to detail. The design masterfully combines minimalist aesthetics with cutting-edge architectural design to exhibit the timeless elegance and performance of Ferrari cars.

The colour palette is primarily dominated by traditional Ferrari red, interspersed with neutrals such as black, white and silver, making cars the unmissable highlights of the showroom.

Features and Details

As you enter the showroom, you are greeted by a grand display area showcasing an array of artfully positioned Ferraris. With ample spacing around cars, the layout allows spectators to admire angles and details closely. The clever use of lighting illuminates the cars, emphasizing their graceful contours and lines.

Backing the display zone is a large-format visual display unit that plays engaging multimedia showcasing Ferrari’s storied history and its numerous racetrack victories.

Adjacent to the main display area, the showroom also features a plush customer lounge. This lounge provides potential buyers and brand enthusiasts with a comfortable and private space to discuss purchases and customizations.

The layout also accommodates a configuration area where customers can personalize their Ferrari in terms of colors, materials, trims, and other options, all available to view in life-size detail.

Completion and Inauguration

The Ferrari Showroom Project was completed within the projected timeline of 60 Days, and the grand inauguration was graced by top company executives, members of the media, and local Ferrari owners. The showroom is a manifestation of Ferrari’s commitment to bring its customers an environment that stands for the brand’s design values and the exclusiveness of owning a Ferrari.

Today, the Ferrari Showroom is a beacon for the brand, a fascinating space that perfectly complements the remarkable array of vehicles it houses, and acts as one of the most significant contributors to the brand’s sales and customer acquisition.

Behind The Scene: –

Building Ferrari’s first showroom in India was like crafting a masterpiece. Precision, care, and impeccable timing converged to create an automotive haven.

 

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